In 2007 Hasbro celebrated G.I. Joe's 25th anniversary by completely revamping the original figures with amazing results.
Hasbro had been trying over the years to resurrect the 3 3/4 size Joes and Cobras with not so successful results. Lines like "G.I. Joe vs. Cobra", "Spy Troops", and "Valor vs. Venom" scored points for originality, but never quite seemed to hit the mark.
Hasbro finally figured it out, instead of trying to update the characters, just release them in all their retro, cheesey, 80's glory. Instead of putting Shipreck, everyones favorite sailor, in a modern, pratical, outfit, give him his original duds, (which makes him look like a member of the Village People), and don't forget his pet parrot! Because who wouldn't want to charge into battle with a squaking, light green bird attatched to them?
While the characters are wearing their original outfits, the figures are all new sculpts with mind-blowing articulation. These new guys have swivle wrists, jointed ankles, and ball jointed necks, so they can look in any darn direction you want! Gone are the "o rings", those black rubberbands that could snap in the event of , well , twisting your figures around at the waist too much. Now the figures are simply jointed at the torso, allowing for even more poses, and no more broken crotches! There isn't a male aged 25 to 35 who doesn't know the heartbreak of a broken crotch. You could try gluing it, but it just wasn't the same. Same goes for broken thumbs, which would result from trying to force a weapon into a figure's hand, well that also, is now a thing of the past, the new figures are made of a softer plastic that bends instead of breaks.
The original Joes and Cobras had guns and knives sculpted right to their bodies, so you couldn't remove them, now they're all removeable! You can take Snake-Eyes pistol out of his holster and stick Zartan's dagger securely into his boot!
Could it get any better? Yes. Hasbro just added Specialist Matt Trakker to G.I. Joe's ranks. Sound familiar? He's a character from another 80's toy line, M.A.S.K.! Seriously, how cool is that!?
There are a truckloads of more G.I. Joe and Cobra goodness on tap for 2009, Target will have exclusive Tiger Force and Python Patrol jets, Toys R Us is going to have a Viper Five pack, and Hasbro is gearing up for a line of figures from the upcoming G.I. Joe movie, so if you like G.I. Joe, go to your local retail store and check these out!


8:45 AM
Jeff Beckley
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